Stop Buying Leads.
Start Owning
Your Market.
Fractional CMO for elite Personal Injury
firms that are done paying for leads they should already own.
I built GLP Marketing after watching law firms get taken advantage of by agencies that reported impressions while the partners watched their phones not ring. One obsession: law firms that actually grow.
"Not vanity metrics. Not monthly PDF reports. Revenue and the strategy to get there."
Today Matthew Khorsandi works directly with managing partners as their embedded Fractional CMO. In the war room with you, not watching from a distance. The team handles everything from technical SEO to AI visibility strategy to full-stack marketing infrastructure. Including making sure your firm gets cited when prospective clients ask ChatGPT or Perplexity for a recommendation.
Every engagement starts with one question: what does it actually take to make your firm the dominant player in your market?
Matthew Khorsandi operates as a true marketing executive at your leadership table. Owning the strategy, directing execution, and reporting directly to you. The same authority and accountability as a full-time CMO built around how elite firms actually operate.
Not keyword stuffing. Not backlink schemes. Authority-building content strategy, technical SEO, and local search dominance that compounds over time. Your cost-per-lead drops. Your phone rings more. Your competitors cannot figure out why.
When a prospective client asks ChatGPT, Perplexity, or Google AI Overviews for the best attorney in their city, does your firm get named? Most law firms are completely invisible in AI-generated responses. That is the next battlefield, and it is already costing firms cases. I build the entity authority, content infrastructure, and citation signals that get your firm mentioned by AI — so you capture both the Google searcher and the ChatGPT prompter.
Every metric below was earned in the field. Not projected in a pitch deck.
SEO authority strategy and executive-level repositioning. Organic traffic became the primary growth engine, reducing paid media dependency while accelerating revenue.
Reduced paid media reliance while tripling organic lead volume year over year. Content infrastructure now generates leads around the clock at zero incremental ad spend.
Built end-to-end marketing infrastructure from scratch. Now the dominant digital presence in their market, ranking above national firms with ten times the budget.
What is actually working in law firm marketing right now. No vanity. No fluff.
"I audited 25 law firm marketing budgets this year. Same mistake every time. Here is exactly what to cut and what to double down on."
Read on LinkedIn"A $9M lemon law firm was ranking page 2 for their own practice area. Walk-through of exactly how we fixed it in 90 days."
Watch on TikTok"Day one with a new client. No pitch deck. Three questions I ask every managing partner before I touch their marketing."
View on Instagram"Most personal injury firms spend $80 to $150K a month on Google Ads. I have clients spending zero. The math on SEO vs. paid is not even close."
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Built from the ground up into an elite growth agency specializing in law firm marketing. Behind some of the most dominant practices in their markets across Lemon Law, Personal Injury, Employment, Estate and Family, and more.
Direct engagements with managing partners who want CMO-level thinking without the overhead. Strategy, team direction, and full accountability embedded in your firm's leadership layer.
Tell me about your firm and what growth looks like for you. Matthew reads every message personally.
Prefer email? [email protected]