AI Marketing EngineerFounder of GLP Marketing
Matthew Khorsandi, AI Marketing Engineer. Founder of GLP Marketing.
AI does more of the searching now. My job is getting you found.
I'm Matt, and I run GLP Marketing. We get you found by people and by the AI assistants they ask. We also build AI agents that plug into your own CRM, intake and call tracking.
I'm Matt, and I run GLP Marketing. We handle SEO and AI visibility. That means you show up when people search for you, and when they ask an AI assistant like ChatGPT. We also build AI agents that plug into your own CRM, intake and call tracking. I run GLP the same way: a small team, plus agents that each do one job, with a person checking the work.
AI is changing how people find businesses
This is what I see in the work every day, for our clients and for GLP. No forecasts, and no made-up percentages.
People ask AI who to hire.
They type the question into ChatGPT, Perplexity or Google's AI Overviews and get a few names back. Next, an AI agent will do the asking for them and come back with one answer. If the AI can't tell who you are and what you do, you won't be in that answer.
Most of it is still good SEO.
SEO has always been about giving people the answers they want. What changes is what counts most. Do your pages answer real questions directly? Does the code behind your site (called schema) clearly say who you are? And do the sites AI quotes say the same thing about you that you do?
Clicks aren't the scoreboard anymore.
When AI gives the answer, some people never click through to a website. So I don't ask you to judge us on traffic. We connect your call tracking and CRM. Then we report on the leads, signed clients and revenue we can trace to our work.
Everybody is going to work like this.
AI agents can now do real work inside a business. They just need to be connected to the right systems, with someone checking what they do. The business I'd worry about is the one that isn't trying it yet.
None of this is a reason to panic. But it helps to work with someone who has already set it up and lives with it every day.
The two businesses I run
GLP Marketing
My agency. We do SEO and AI visibility and content, and we build AI agents for clients. GLP has 20 active clients right now. Law firms are a specialty, but we also work with businesses in other industries.
My management services organization (MSO)
Marketing and operational infrastructure for law firms. The attorneys practice law. The MSO handles the machinery around it, so the firm doesn't have to build that side of the business from scratch.
Both run on the same systems and the same small-team habits.
Getting you found on Google and in AI answers
This is the core of what GLP does for clients: SEO and AI visibility.
A solid foundation
Fast sites, clean technical SEO, and schema, the code that tells Google and AI what your business is. Plus a real person behind the business, front and center. Google rewards experts in a specific niche, and AI tools look for the same signals.
Content that answers real questions
We write pages around what your customers actually ask. That gives them the best chance of being quoted when an AI pulls an answer together. A person edits every draft and checks the facts before it goes live.
Your name in the places AI reads
Directories, reviews, social profiles and the other sites that list your business. We check which ones the AI tools rely on in your market. Then we make sure they describe you correctly.
A free audit with no made-up numbers
Ask for an audit, and our system scans your site and pulls your rankings and Google Maps data. It also asks ChatGPT, Perplexity, Gemini and Claude six questions a real customer would ask. Every number in the report is traced back to its source. A person reviews it before you see it. Ask for one.
AI agents that work inside your business
The agents we build plug into the systems you already use: your inbox, CRM, intake and call tracking. Most AI tools sit off to the side. Ours work with your real leads and real calls. They run on your own infrastructure, and you decide what each one can touch. Anything you want to know about your business ends up right at your fingertips.
Here are a few we've built, or are building, for clients:
A website intake chat
It sits on a law firm's website and runs on the same agent as the firm's internal assistant. It answers first questions and takes a name and number when the team is away. When someone is free, it hands the person to a human.
An owner's assistant
It's connected to a firm's email, CRM and leads. It pulls the reports together and answers questions about the business, so nobody has to dig through five tabs.
Follow-through on every lead
Every lead in the CRM gets an outcome. If it didn't sign, it also gets a reason. One client found a pile of leads that nobody had ever called back.
Weekly call reviews
A weekly report built from call-tracking recordings. It shows how intake handled each call and what could have gone better.
Your own agent portal
The same setup we use inside GLP, installed on a client's own server. That way their team runs their own agents.
How I run GLP the same way
GLP has a small core team, and every person on it works with their own agents. That's on purpose: I want a big business with a tight group. 26+ agents run at GLP. Each one has one job, its own memory and a person it answers to. I call them agents now, not bots, because they work more like coworkers.
Meet a few of them, and how they learn
- Fleet Manager Keeps the other agents running, sets up new ones and handles their access.
- Compass Turns what's said in our meetings into tasks, then follows up on anything overdue.
- Bob Lives in Slack, knows the GLP playbook, and runs first-pass site audits.
- SEO and content agents They handle technical fixes, schema and drafts. An editor reads every draft before it goes anywhere.
- Jenny and Jess My chiefs of staff. They handle research, builds, audits and client prep.
Every agent starts with what the team already knows. That means our written processes, a shared wiki, and a searchable library of how we do things, running on our own hardware. AI gets things wrong, just like people do. When an agent slips, a person catches it. Our people are the loop: we prompt, we check, and we fix.
The results so far
I've helped grow a number of the fastest-growing law firms in their practice areas.
I'd rather walk you through that work on a call than put their names on my homepage. Across GLP's clients:
- Organic leads (from search, not ads) grow about 3x year over year on average.
- Cost per acquisition, what you pay to win each new client, runs 30 to 60 percent lower than paid ads alone.
Results vary by business, market and starting point. Past results don't guarantee future outcomes.
What clients have said
We worked with three agencies before Matthew. They all reported impressions and traffic. Matthew reported revenue. Within eight months our organic lead volume tripled and we stopped renewing paid campaigns we had run for years. That is what a real CMO does.
I was spending $90,000 a month on Google Ads and still worried about where the next case was coming from. Inside of a year, organic leads became our primary channel. The ads budget dropped by more than half. The phone did not.
What separates Matthew from every other marketing person I have worked with is accountability. He treats our revenue target like it is his own. We went from $3 million to $7 million in annual revenue in less than 18 months and he was the single biggest reason why.
Our competitors had been dominating Google in our city for years. I assumed it was too late for us. We now rank above all of them and the cases we are getting are higher value than anything we ever saw from paid search. The ROI is not even comparable.
Most marketing people tell you what they are going to do. Matthew shows you what happened. Every month there is a direct line between his work and our revenue. That is a completely different relationship than I have had with anyone else.
How I ended up building AI agents
When I started GLP, it was just me at a computer. I didn't do any marketing or sales for us. I did the work, and clients came by referral. One rule from back then still decides what we take on. I won't take money from a client unless I believe I can return it to them.
How it went from there
When AI agents got good enough to test, I tried them on my own business first, then on the team. Today I run the whole company through our own agent portal. Building agents for clients grew out of that. We give them the same setup we built for ourselves.
Judge us on the revenue directly attributable to our work. Not on rankings.
What I tell every prospect
I still sit down with owners and managing partners as a consulting CMO, an outside head of marketing. We look at the whole pipeline, including intake. If intake isn't working, the marketing can't work either. And I'll tell you straight when something is moving in the right direction and when it's stalling.
Updated October 2026
What I'm working on right now
- Moving client agents onto their own servers and portals, so the AI they use belongs to them.
- Adding AI assistants and Bing to client reporting, next to Google.
- Checking how ChatGPT, Perplexity and Gemini answer questions about our clients' markets. Then working on the ones where our clients don't come up yet.
Let's talk about where your marketing is going
Tell me about your business, what's stuck, and what you've been meaning to try with AI. I read every message myself.
If we work together, here's the order I go in:
- Connect call tracking, the CRM and Google Search Console, so we can count real results.
- Run the audit to see where you rank and what AI tools say about you.
- Fix the foundation, then ship small pieces fast: content, schema, an agent or a dashboard.
- Trace the numbers, check the copy, and have a person sign off before anything ships.
- Report every month in calls, signed clients and dollars.
Prefer email? [email protected]. The agency lives at glpmarketing.com, and I post notes from the build most days on LinkedIn and X.
Thanks for reading,
Matthew Khorsandi, Los Angeles and Miami